Shalom friends,

Last Shabbat marked the date when Rachel, a matriarch of the Nation of Israel, died while en route in the Land of Israel (1553 BC). Her grave is a site that hundreds of thousands of Jews visit each year, paying homage to our mother Rachel.

Our family is thousands of years old. The connection is personal and tangible - and yet now, especially when we are far from these physical reminders, it can be harder to make our connection personal. There are many different ways we can find our place in this eternal story.

Through social media, spreading truth and emphasizing the positive, we can support Israel from the comfort of our own homes. By focusing on Shabbat, we can dedicate a special time to connect to our Jewish identity and roots in Zion. For some of us, the answer might be as simple as the food we eat, bringing Israel into our hearts through the gut – literally. Or all of these, combined!

	RACHEL: THE IMPACT OF A JEWISH MOTHER A matriarch of the Nation of Israel, Rachel Imenu reminds us of our historical link to the land in which she is buried and the unity of her children for which she cries. READ MORE
	THE POWER OF MEMES What are memes and why do they have such an impact on public opinion? How can we utilize the power of memes to benefit for positive Israel advocacy? READ MORE
	CREATE THE ULTIMATE ISRAEL MEME Create your ultimate Israel meme and show the Israel that is NOT reflected by the mainstream media! Feel free to utilize any of the memes submitted by others to show the real Israel. READ MORE
	SHABBAT TZION: VAYERA Throughout the life of Abraham we see some that follow the command of God to live in the land of Israel, while we see through others in the time of Abraham and Moses to follow this command. Today, people also struggle with the concept and connection to Israel and therefore it is important to look to Parshat Vayera to remember and connect. READ MORE
	COOKING ISRAEL For some, there is no closer connection to Israel than its food. READ MORE

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