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Shifting Perspectives: Reactions vs Reality

Tags: Resources, Activities, Education, Activism, Advocacy

By Sarah Weinberger

In the spring of 2019, VCI Global Ambassador Sarah Weinberger was given an amazing opportunity to conduct a case study at her university, the University of Alabama, and to research students’ perceptions of Israel. The school's diverse population serves as an excellent testing ground for millennials and Generation Z’s knowledge of Israel.

She composed a survey consisting of various questions and statements about Israel and began the case study process by randomly sending out the survey link, receiving around 600 responses (2/3 complete and 1/3 partial). Due to the size of the response, this is probably indicative not just of the school but of the general population.

The internet was reported as the most used media type, at about 82%, and around 68% of students got their news from mass media reports, such as those spread on the internet and via social media.

The survey results, presented below, show the dramatic and alarming effects of Generation Z’s reliance on mass media for their information about Israel.

DISCUSSION QUESTIONS:

  • Where did you fall in response to each statement? Agree? Disagree? Majority or minority opinion?
  • Which result surprised you the most?
  • Were you aware of the “reality” provided in the sources? If not, what facts about Israeli society did you learn?
  • What are some ramifications of the discrepancies for the participants and/or young adults in general? For Israel?
  • How can you lessen the gap between the perception and reality of Israeli society?

COMBAT THE EFFECTS OF MISLEADING MASS MEDIA

Learn how to find the truth and shift your perspective

About the Author

Sarah Weinberger
Sarah Weinberger was born and raised in Atlanta, Georgia. She is pursuing a degree in Advertising and a minor in Communication Studies at the University of Alabama. Sarah spent the summer in Israel where she was lucky enough to call Jerusalem her home. She is looking forward to growing her knowledge in advertising and marketing, and being able to educate others about truth in the media.

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Tags: Resources, Activities, Education, Activism, Advocacy

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